Threads, Instagram's Twitter clone became the #1 app in the App Store on launch and seemed like it would be there for a long time. This Latest TikTok Success Story Grew Revenue 5x in a Week

Google Play attracts many more downloads overall.Ģ. If you read the Monthly Millionaire's Club article you might find this a bit surprising, but that was revenue and this is downloads. 20 of those come from Google Play and 1 from the App Store. The last group is the tiniest of them all - so small it only has 21 apps in total in it. Most household names, like Twitter and the App Store versions of TikTok and Instagram, fall into this group. the App Store.Īnd maybe I used the term 'handful' too soon because when we zoom in on apps with between 1M and 10M downloads, the number shrinks to just 0.5%. More apps in this category come from Google Play vs. Only a handful of apps, 3.8% of the apps in the analysis, saw between 100K and 1M downloads in the last 30 days. This is also where we start to see more investment in paid ads and Apple Search Ads. The next group is the only other group with a double-digit percentage, and that's the 10K - 100K group. And that's 80% of apps with more than 100 downloads per month, so it doesn't include most of the App Store and even less of Google Play. How close was your guess?ģ3.3% of all the apps I looked at got between 1K and 10K downloads in the last 30 days across the App Store and Google Play.Īdd those two up and you'll see that 80% of apps and games get under 10K downloads every month, which averages around 300 downloads a day on the high end. Most apps in my analysis, 47.7% to be precise, got between 100 and 1K downloads globally in the last month. I'm sure you can guess which group has the most apps (and games), but you can guess how big it is? I grouped apps by their downloads and looked at all apps with more than 100 downloads in the last month and all the way up to the 10M+. We recently expanded our country coverage, so we have even better visibility into downloads.įYI - This is a follow-up to the Monthly Millionaire Club I covered a couple of weeks ago.

To answer this question more conclusively, I analyzed all of the apps in the App Store and on Google Play using our download estimates. How many apps get a thousand downloads a month? How about 100, or a million? That's the kind of question I get asked very often and the results always surprise people. By the Numbers: Analyzing App Downloads in the App Store and Google Play Subscribe to the podcast on Apple, Spotify, or Google Insights 1.

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